The social networking site Facebook has experimentally launched targeted advertising on the service's newsfeed. The announcement was made recently in a blog post about the company's advertising. Last year, under the "Facebook Exchange or FBX" program, similar ads were displayed on the right side of the desktop newsfeed to match users' web browsing habits. And moving to the exchange program news feed means that some of the ads on the right side will also move to your Facebook homepage.
Newsfeed is the main page for viewing the updated news posted by the members of the social network. About 84 percent of Facebook's revenue from advertising comes from targeted ads to the right of the newsfeed. FBX has been introduced on some of Facebook's main newsfeeds as a small "alpha test" to test the potential for additional funding by placing more ads.
Earlier this month, Facebook launched a redesigned newsfeed that will be activated on all members' accounts. This will bring users closer to the site and help advertisers spread more information about their products and services.
Not only that, but there are also reports of video ads being launched on Facebook. According to Mashable, a 15-second video ad may be launched on the social platform from this April. And as you may already know, ads can sometimes occupy about one-third of the space on the single screen of a new newsfeed!
While most users are against targeted advertising because of their monitoring of browsing habits, major services such as Google and Facebook continue to do so at an increasing rate.